What is organic search marketing and how to utilize it for your business?

Organic search marketing improves your website’s ranking in search results through optimizations. When users search, search engines generate organic search results based on your site’s relevancy to a user’s search query. With organic search marketing, you optimize your website to appear in relevant search results.

Have you ever thought of buying something and the first thing you did was searching it up on the internet? Yes sure you did!

On this page, we’ll discuss what organic search marketing is, organic search vs. paid search, and how to nail your organic search strategy.

What is organic search marketing?

google results page
Google results page

To understand organic search marketing let us know some shocking facts about the giant search engine Google, Did you know that every second Google handles 3.8 million searches per minute on average across the globe.

That comes out to 228 million searches per hour, 5.6 billion searches per day, or 2 trillion searches per year!

That’s a lot of searches! 

Search marketing is one of the most used channels in advertising and it’s still growing year after year.

Advertisers and brands are on pace to spend $53+ billion in the US alone this year on search

Now that you know all these facts about Google, Brands are working hard to appear in the first search engine results and get the most of these searches to their sites so that they generate leads and revenue from their services/ products.

In simple words organic search marketing means the process of improving your site to increase its visibility for relevant searches organically without paying a penny. 

The better visibility your pages have in search results, the more likely you are to appear in organic searches and attract prospective and existing customers to your business.

Organic search marketing vs paid search marketing which one is effective 

organic search marketing vs paid search marketing
Organic search marketing vs paid search marketing

More than 90% of online experiences start with a search engine. While every business can agree that search is valuable, disagreements start when it comes to organic search versus paid search.

Organic search marketing focuses on unpaid rankings in search result pages, paid search focuses on paid rankings. With organic search, companies use SEO to optimize their site’s visibility or rankings in search results. In comparison, paid search allows users to pay for a prominent spot in search results.

But the question is which one people tend to click more on when it comes to search results organic or paid?

When it comes to organic search marketing vs. paid search, return on investment (ROI) is an ignorable point of discussion. No matter the channel used, whether it’s organic search, social, or paid search, you want a pay back on your efforts.

The good news, though, is that optimizing your site for organic search (or using SEO) offers an impressive ROI.

That’s why more 90% marketers  say SEO is successful.

The interesting fact is that 70% of people tend to click on organic results rather than the sponsored ones.

Interesting isn’t it!

However if you want the short road to digital marketing, generating leads and finding your customers you can use paid search but the cost is that you got to pay for it.

Why to use organic search marketing?

The answer is simple. Every day millions upon millions of individuals hop on the internet to search, whether that be for a new restaurant, a problem they’re trying to solve, or a product they’re looking to purchase. Wouldn’t you like your business to appear in the search results to provide them with the solution they’re searching for? This is why search marketing is a critical strategy for all businesses who want to gain and grow their companies.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

How to use organic search marketing?

This is where SEO ( search engine optimisation ) comes into play. There are several things you can do such as improve your chances of being ranked organically such as rewriting content to match keywords, write meta tags to match keywords, create more quality content to build authority, get other sites to link to your site, and maintain an active presence on social media to help create external links.

When will I see results?

With SEO results are never guaranteed. Creating content can be expensive and SEO can be laboring. Not to mention you’re up against all of your competitors who are trying to beat you on the SERPS. This is when paid search becomes useful…

Organic SEO matters because a staggering 75 percent of searchers don’t even click past the first page of results. If you’re not ranking highly, you guessed it — your website won’t get any traffic, which means your site will struggle to bring sales and leads to your business.

Companies also need to pay attention to organic search engine optimization because users rely on search engines to find what they need. Over 90% of online experiences begin with a search engine, like Google.

If you don’t appear at the top of organic search results, you’re giving away revenue.

In fact, organic traffic captures more than 40% of revenue. Not to mention, search engines deliver a close rate that’s eight times higher than traditional marketing. Search is a valuable marketing channel that’s waiting to drive revenue for your business.

You just have to start optimizing your site for organic SEO.

Google’s relationship with organic SEO

Let’s talk about how ranking works, and how organic SEO and Google are connected.

Before we can talk about organic SEO, it’s important to understand Google, and why it plays such a big role in your organic SEO strategy.

Google as a search engine has a big responsibility. The most popular search engine’s main goal is to ensure that when a user provides a search query, it returns the most informational, beneficial results possible.

Google wants the results it delivers to be all-encompassing resources that match the search intent of users — the information they want to find when searching online.

Not only that, but Google also cares about the experience that its users will have on a website, so it also looks at things like the user experience a website provides, page speed, and dwell time.

All of these site factors play a big role in organic search rankings and where your site appears in SERPs.

How does organic SEO work?

If Google’s main goal is to provide the best possible results for users, the goal of organic SEO is to create a website and content that is worthy of Google’s top ranking.

If you want your website to rank highly in SERPs, it’s crucial that you implement organic SEO.

An organic SEO strategy consists of techniques that work together to improve your website.

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